Customer conversion success depends on one critical factor: understanding the questions in your prospect’s mind. Every potential customer who visits your website follows a predictable thought process, and aligning your marketing with these questions can dramatically improve your conversion rate. In this post, I’ll share a framework we’ve used at Formaloo to increase our conversion…

You know what’s better than ranking #1 on Google? Teaching your team how to get there. Fresh off the heels of Formaloo being named one of the top 10 form builders globally (thanks, Capterra!), I gathered our marketing mavens for a deep-dive SEO workshop to review how a B2B SaaS business can achieve SEO success.…

Leadership is easy to talk about and hard to practice and maintain. If you have watched The Office series, you know Michael Scott, who calls himself the world’s best boss. But we know it’s not important to be the best and most lovable boss. It’s important to be a fairly good leader. I’ve been working…

I’ve been planning and organizing big and small projects for the past 10 years. Since my mind is a pattern maker, I’ve designed a format you can use as a template to plan and organize any project, no matter the subject, or be it big or small. In this article, I’ll explain this format and…

Active rest is a term mostly used by athletes. It means that during your workout, instead of sitting on a bench to rest, you are doing one of three things: stretching, hydrating, fine-tuning form. Active rest is sometimes referred to as active recovery, which is like going for a swim the day after a tough…